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Do Not Marry Your Concept

30/8/2010

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There are such important stages when contemplating starting a business. The “idea stage” is clearly the most seductive and quite often the one that requires the most emotional investment. All nerves are titillated – energy, passion, ego and enthusiasm. You are invincible! The force is with you and albeit with hopefully both intellectual and financial resources the plunge has taken place. Congratulations! You do not even mind that you have invested countless hours, days, years harvesting this great contribution to the world- sometimes without any remuneration. It is THE plan. The resilience - a war scar to be rewarded by “success”. You ARE an entrepreneur.

Success is defined by each,  on their own and you have achieved it. Congratulations! The ride is deservedly pleasant. And then a funny thing happens; the world does not stay the same. Your company’s personality is suddenly stale. It is abruptly time to reestablish its behavior. We live in an ever changing landscape. As business leaders you need to be willing and more importantly, ready to change.

What you believed to be right yesterday may have negative impact on tomorrow. Do not marry your original concept. Evolution is as valid in the business cycle as that of life. We live in a time of unparalleled change. Technology, globalization, changing demographics and rising environmental awareness are creating unprecedented opportunities for creative business leaders. The creative intellect that understands the demand and has the ability to create solutions through new ideas and innovation will thrive.

Learning how to manage ongoing operations while looking to the future is perhaps the most challenging chapter.  You need the best tools, inclusive of surrounding yourself with great entrepreneurial minds. Create a Master Minds Group who meet and discuss the direction of economies, business and opportunities.  This was one of the best pieces of advice that I received- from a University professor who at the time was a VP at DuPont. Sometimes the principal challenge is thinking outside of your own business. This speaks to the importance of valuing “creative thinking time”. It is not a luxury but a necessity. Great business leaders understand that intellectual growth time is a great investment of their time and delivers true value to their organization.

With the opportunities that this shifting world is delivering to us, things are looking good for small business. Carpe diem! 
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    Karen Behune Plunkett

    I am a passionate serial entrepreneur who is anxious to share my experiences and knowledge with you.

    I love cooking up ideas -whether original recipes, strategies for success or business opportunities!

    View my profile on LinkedIn

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KAREN BEHUNE PLUNKETT
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